M45 is not new to production but relatively new in Australia. With a large infrastructure in Jakarta, we have been primarily servicing SE Asia, developing premium content for TV entertainment providers (HBO, Discovery Channel), TV stations, and for the Indonesian Ministry of Tourism. We are now leveraging that operation to help Australian-based organisations create video content cost-effectively and to scale without sacrificing quality.
Our latest offering is a highly automated ‘DIY’ option (FastCut) for those who just want post-production (editing) services. We already use it to reailse the cost efficiencies in our end-to-end production services, and now it is being offered directly to smaller businesses and agencies that bring a level of creative self-sufficiency (generate their own footage) but need help creating professionally produced video, or simply prefer to outsource the grunt work.